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Why I’m Sharing My SaaS Journey: The Real Story Behind Building Tools for Marketers

Published 29 December 2025 · Reviewed by Craig Galloway

Why I’m Building SaaS Tools in Public: The Real Journey of Marketing Experiments

Posted on in Build in Public Building SaaS tools in public is a journey unlike any other. Unlike most products that are kept under wraps until they’re “perfect,” I decided to share my experience and the lessons I learn along the way. Here’s why building in public has been a game-changer for me, and why it might be the future of SaaS development. I’m Craig, a digital marketer who builds and tests real marketing tools in public. No polished success stories. No secret strategies. Just the truth about what works and what doesn’t.

What is Building in Public?

Building in public means openly sharing the process of creating a product with your audience. Instead of waiting for the “perfect” launch, I share my entire journey — including the struggles, the wins, and everything in between. This method is about being transparent and **showing real progress** as it happens, so my audience can see exactly what’s working (and what’s not) as I build SaaS tools from scratch. Building a SaaS product and tools that help marketers like myself is something I’ve been passionate about for years. The process is full of learning, growing, and iterating. But it's not just about building a product — it's about building a community of people who want to learn alongside me.

Why Build SaaS Tools for Marketers?

As a marketer myself, I knew I needed tools that fit my workflow and my projects. But most of the tools I came across didn’t cut it — they were either too complicated, too expensive, or just didn’t meet my needs.

Simple — I wanted tools that were easy to use but powerful enough to get real results.
Effective — I wanted tools that actually solved problems for **marketers** like myself.
Integrated — I needed a seamless way to connect my workflows, not just a bunch of disconnected apps.

That’s why I started building marketing tools for SaaS — to solve my own problems and, ultimately, help others who are in the same position. These tools are designed to be simple, effective, and connected to the way marketers actually work.

The Journey: Testing Marketing Tools in Public

Building in public is about **testing** in real time and sharing the results as I go. It’s not about hiding failures or pretending to have everything figured out. It’s about showing the true story — the good, the bad, and the ugly. One of the most rewarding parts of this process is the **feedback**. By sharing my journey with my audience, I’m able to get real-time input from people who are using the tools. This allows me to make **adjustments** on the fly, rather than waiting until a “perfect” version is ready. The transparency has helped build trust with my audience, as they can see the effort and thought process behind every decision. They are part of the journey — not just passive consumers.

Key Tools I’m Using to Build and Test

To build these SaaS tools, I rely on a few key tools that help me keep everything running smoothly:

WordPress — For managing the content and blog where I share my journey.
GeneratePress — My preferred theme because it's fast, lightweight, and flexible.
PayPal and Stripe — For payment processing and managing subscriptions for my SaaS tools.
Notion — To keep track of all my ideas, to-do lists, and progress as I build. ( well that is until I finish my own SAAS tasklist App)
ChatGpt- In the most my favourite tool is ChatGPT and my Openai Api key , I would really be lost without them.

These tools help me stay organized, automate tasks, and **focus on creating** rather than managing every small detail.

The Power of Building in Public

When I first started, I wasn’t sure how building in public would affect my process. But now I can’t imagine doing it any other way. The accountability is real, and the feedback is invaluable.

Accountability — I can’t hide behind closed doors. I have to keep moving forward, and that motivates me.
Feedback — My audience helps me identify what’s working and what needs improvement.
Trust — By sharing both the good and the bad, I’ve built a community of supporters who trust my journey.

This is a new site and Building in public will allowed me to be **authentic** with my audience, which is what sets me apart from other marketers who only share success stories. I don’t have it all figured out, but I’m building something real — and people appreciate that.

How You Can Build in Public with Your SaaS

You don’t have to be a big company to build in public. Here’s how you can apply this approach to your own SaaS product:

Start Small — You don’t need a fully developed product to start building in public. Share your ideas, your goals, and your progress.
Get Feedback — Share your prototype or beta with a small group of people. Use their feedback to improve the product.
Be Transparent — Don’t hide the mistakes or failures. Share the process and the lessons you learn along the way.
Build a Community — Encourage your audience to participate in the journey. They’ll support you, and you’ll learn from them.

Why Building in Public is the Future

Building in public isn’t just a trend — it’s the future of SaaS. By sharing the ups and downs of my journey, I’ve learned more about my customers, received feedback that’s helped me improve, and built a community that’s invested in my success. If you’re thinking of building a SaaS product, I encourage you to try it. The best time to start building in public is now. — Craig Follow the Build