About The YetiMarketer
Hello, I’m Craig.
I build SaaS tools for marketers — and I document the real journey in public.
I’m not here to pretend I’ve figured everything out. I’m learning, testing, breaking things, fixing things, and sharing what actually happens along the way.
Start Here
If you’re new, these are the best places to begin:
- Read the Blog — follow the build and experiments
- Explore My Tools — everything I’m building and testing
- Join My Email List — the unfiltered updates
How I Got Here (Builder → Marketer)
I started by creating tools for my own marketing projects — not to build a software empire, but because I needed better systems that actually worked.
The only way to truly understand what works is to build and test it in the real world.
So instead of hypothetical advice or perfectly polished success stories… you get the real thing, as it unfolds.
What I Believe
- Tools should earn their place — not be installed because they’re trendy
- Transparency beats performance theater
- Nobody has it all figured out
- The most valuable lessons come from real experiments
- Marketing works better when the tools are built by the people who use them
Sometimes things don’t work. That’s part of the build.
What I’m Working On Right Now
Everything you see here connects to a bigger mission:
Helping marketers build more and guess less — by testing in public.
- Yetimail — my own self-hosted email system powering this site
- YetiMarketer — a growing toolkit of AI-powered marketing modules
- SaaS Experiments — Coming Soon – new tools launched, tested, and iterated openly
Why I Share This Publicly
There’s already enough certainty theater online.
Everyone looks like they have a perfect plan… until you see what’s behind the curtain.
What if more makers:
- Shared the messy middle
- Showed failed experiments
- Documented decisions as they were made
That’s the story I want to tell — and the one I want to model.
Where You Fit In
If you like seeing real tools get built… if you enjoy learning from actual experiments… if you’re tired of marketing hype… then you’re in the right place.
No pressure. Unsubscribe any time.
One Last Thing
I won’t always get it right. But I’ll always show you the process.
Because that’s where the real value is.