Why I’m Building in Public
Published 28 December 2025 · Reviewed by Craig Galloway
Why I’m Building in Public (And What You Can Expect Here)
Posted on in Build in Public
I’m Craig. I build SaaS tools for marketers — and I’m documenting the entire journey in public.
Not because it’s easy. Not because everything is going to work. But because this is the only way to see what actually happens when you try to build something real.
The Problem With Most Online Marketing Content
Most of what you see on the internet is the highlight reel.
- Results without the failures
- Systems without the trial and error
- Success stories without the messy middle
That’s not useful.
So instead of pretending to have all the answers, I’m sharing the journey as it happens — mistakes, pivots, and all.
What I’ll Be Sharing
- Tools I’m building for my own marketing workflows
- Affiliate experiments — what works and what doesn’t
- Email marketing systems I’m testing and improving
- Everything I learn while building in public
If something changes direction, you’ll see why.
Where You Can Follow the Build
I share updates first — and more personally — via email.
Why This Matters
Marketing doesn’t happen in a vacuum.
If I can show what works in reality — not theory — maybe it will help more builders launch their own projects with confidence.
Welcome to the journey. It’s going to be fun.
— Craig