YetiMailFlow Develops into a Working Autoresponder
The idea of owning more of my email marketing infrastructure developed into YetiMailFlow, with subscriber lists, automations, double opt-in and integrations for other SaaSYeti products.
Email remains central to online marketing, but depending entirely on disconnected external services makes it harder to join product activity, customer records and follow-up into one system. YetiMailFlow began as an answer to that problem.
The completed system grew to include subscriber lists, double opt-in, confirmation triggers, automated follow-up sequences and an SDK that other SaaSYeti products can use. This allowed a new website form, product or lead magnet to pass subscribers into the same email and CRM environment.
The project also changed how I thought about future products. New SaaS applications should not operate as isolated islands. Where appropriate, they should connect to YetiMailFlow so customer activity can lead to useful, permission-based follow-up.