YetiMail Becomes a Self-Hosted Email Marketing SaaS
YetiMail developed into a self-hosted email marketing platform with broadcasts, lists, subscribers, CRM, tags, automations, reports and customer-owned SMTP.
YetiMail was created to give customers a practical email-marketing platform while allowing each account to send through its own SMTP service. The aim was to combine familiar email tools with greater ownership of the sending setup and customer data.
The working application grew to include broadcasts, subscriber lists, contacts, CRM records, tags, visual automations, reports, hosted forms, smart segments, preference controls and WarriorPlus integration. Administration features such as branding, beta management, sales-page controls, snapshots and a Patch Manager supported the product itself.
YetiMail moved into beta with selected testers receiving free access in return for genuine feedback and reviews. This marked the shift from private development to learning from real users before wider commercial release.