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Why I’m Building the Engine Before the Tools When people think about building SaaS products, the focus is usually on features — what the tool does, how fast it ships, and what’s coming next. But over time, I’ve learned that the long-term success of any SaaS platform depends far more on the foundations underneath it … Read more
2026 Affiliate Marketers Master File: A Saasyeti Review If you’re anything like me, you’ve probably encountered your fair share of affiliate programs and products that promised the moon but delivered very little. So, when I stumbled upon Jim Daniel’s 2026 Affiliate Marketers Master File, I figured it was time to take a closer look. Whether … Read more
The Real Cost of Email Marketing Tools No One Talks About (And Why Growth Shouldn’t Be a Penalty) Posted in Build in Public and Marketing Tools Email marketing pricing is broken — and marketers are paying for it. If you’ve ever grown your subscriber list and suddenly your monthly bill doubled… or tried to use … Read more
Why I’m Building SaaS Tools in Public: The Real Journey of Marketing Experiments Posted on in Build in Public Building SaaS tools in public is a journey unlike any other. Unlike most products that are kept under wraps until they’re “perfect,” I decided to share my experience and the lessons I learn along the way. … Read more
Why I’m Building in Public (And What You Can Expect Here) Posted on in Build in Public I’m Craig. I build SaaS tools for marketers — and I’m documenting the entire journey in public. Not because it’s easy. Not because everything is going to work. But because this is the only way to see what … Read more